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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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A Jabber/XMPP Transport for News via the NNTP Protocol
Halfar, Patrik ; Weiss, Petr (referee) ; Rychlý, Marek (advisor)
This document mention some possibilities of information sharing over computer networks. At the beginning there is described exchange information between group of users by NetNews . Next chapter make short introduction to project Jabber/XMPP and its possibilities. Other part appropriate to possibility combination these services and comment implemented application. There are include descriptions how configure most known Jabber servers for use of this application. There are contain XML schemes of uses files too.
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Marketing Mix for a new Branch for the Company Fabricland
Směřičková, Michaela ; Wolfová, Kateřina (referee) ; Mráček, Pavel (advisor)
The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Marketing Study of Banking Services in Czech republic and Great Britain
Jindrová, Marta ; Bonner, Nadia (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis compares banking sector in the Czech Republic and banking sector in the United Kingdom of Great Britain. It deals with analysis of banking services, mostly from marketing point of view, and the aim is, to recommend improvements of banking services for private clients in the Czech Republic. The purpose of the thesis is, to analyse the differences between czech and british banking services for private clients and to create recommendations for banks and their clients to increase the satisfaction of the clients.
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The Spreading Portfolio of Services Möller, s.r.o.
Zapletalová, Pavlína ; Černuška, Jaroslav (referee) ; Luňáček, Jiří (advisor)
This thesis treats of spreading offer of services Möller, s.r.o. Forepart applies to theoretical findings related to services, analysis of firm and planning of pay-off and expense and investing in intangible fixed assets. The second part deals with firm and the present state of firm, the financial analysis, costs planning owing to the incomes. The third part includes the thinking of spreading offer of services by projecting and engineering. An additional human capital and investment in education of staff will be entertained there too. Recommendation is defined in conclusion.
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QoS in UMTS
Kavan, Radovan ; Hanus, Stanislav (referee) ; Kejík, Petr (advisor)
This thesis treats of QoS (Quality of Service) in UMTS system. The term quality of service is frequently used, recently, however not only in computer networks, but also more and more in mobile networks also. Present system of 2nd generation (2G) GSM enables only limited exploitation of QoS function. System UMTS is a system of 3rd generation (3G) already and contains quality of service in greater measure which is ensured with number of algorithms and functions. Individual QoS functions enable effective utilization of radio interface, support maintenance of planned coverage and offer high spectral efficiency. Functions that cater to quality of service are called RRM functions (Radio Resource Management). There exist five basic functions in UMTS system that are Admission control (AC), Power control (PC), Load control (LC), Handover control (HC) and Packet scheduler (PS). These functions are responsible for control of network access, control of power, control of network load, control of handover and packet (bit rate) scheduling. Last three functions are usually collectively designated as Congestion control, control of network overload. UMTS layer model, differentiation of services, traffic classes and 3GPP concept are also discussed. In thesis the attention is piad to Admission control algorithm – control of network access – in the uplink direction and to different ways of load (in the cell) modeling. Individual approaches are simulated in MATLAB. A possibility of using algorithm in the real system is discussed in conclusion.
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